Work Experience

The Health Equity Collective (HEC) - 2023-2026

Strategic Consultant—Fundraising, Impact & Creative Direction

• Impact & Fundraising Strategy: Translated member survey data and organizational outcomes into compelling, funder-facing impact narratives, identifying the strongest evidence and messaging to support fundraising and institutional investment.
  

• Audience Development: Led funder persona and ICP research, identified target funding audiences and prospects, and advised HEC's fundraising leadership on funder positioning and outreach strategy.
  

• Strategic & Creative Direction: Led HEC's most enduring brand and messaging overhaul, developing funder-facing website wireframes and content strategies while directing brand positioning across Instagram, Substack, LinkedIn, and digital campaigns.

Merkle/Dentstu – 2023-2025

Consultant—Marketing Infrastructure & Content Strategist

• Creative Operations & Process Optimization: Revamped Hive CRM project intake, kickoff, and backlog management, streamlining workflows and improving project readiness for production.
  

• Global Production: Established a global freelancer network and cross-timezone production processes spanning 12+ time zones.
  

• Content Strategy: Conducted extensive persona research and content competitive analysis to develop Merkle’s entire social media and blog content strategy for 2024 calendar year.
  

• Marketing Strategy & Team Development: Led annual and mid-year marketing team reviews, established career milestones and advancement roadmaps, and supported employee development and organizational growth.
  

Salted Stone - 2022-2023

Director of Creative

• Operations & Project Management: Managed 80+ design tasks weekly, overseeing creative briefs, project intake, kickoffs, workflow management, timeline tracking, design reviews, and final quality control.
  

• Client Strategy & Creative Delivery: Led client engagement across discovery calls, brand workshops, concept presentations, and project delivery, translating client objectives into actionable creative direction and production plans.
  

• Global Team & Production Management: Coordinated an eight-person domestic and international creative team across US, Dublin, Portugal, and Australia, managing cross-timezone workflows, project handoffs, and production schedules.

Shade Ultra - 2017- present

Founder | Creative Direction | Strategy

• SaaS Brand & Product Development: Partnered with 30+ SaaS and technology companies to develop brand strategies, launch new products and platforms, and deliver UI/UX design and development.
  

• Product Marketing & Content Strategy: Developed product demos, tutorials, explainer videos, and social and web content strategies that translate complex technology into compelling customer experiences.
  

• Creative Production & Motion Design: Directed commercial shoots and extensive video production, creating motion graphics and animations for web, television, film, and streaming, with work recognized by the Shorty Awards and Marketing PRISM Awards.
  

Bluebeam Software/BREAKGROUND App - 2012 - May 2017

Creative Director | Director of UI/UX

• Brand Development & Strategic Content: Conceived and launched BREAKGROUND, an internally incubated media brand, building its complete visual identity, UI/UX, flagship editorial content, and a content partnership with Microsoft.
  

• Creative Leadership & Team Development: Led a nine-person, multidisciplinary creative team, overseeing creative project management, art direction, career development, and cross-functional production.

• Brand Positioning & Experiential Marketing: Led flagship creative, Red Bull partnership activations, and major media buys during Bluebeam's $100M sale year; directed the brand identity, creative, merchandise, and promotional campaigns for its 250+ attendee annual user conference for over three years.